Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
Can an Apple Homepod transform your gloomy day? This ad says it can | Making Sense of Ads
Posted
June 10, 2019
Views
4,498
Likes
53
Engagement
1.18%
June 10, 2019
4,498
53
1.18%
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2:20Now PlayingIn a stunning work of visual art, Apple and famed director Spike Jonze transform a woman’s gloomy, rainy day into a bright, joyful modern dance. The reason for the change: Apple’s Homepod. PBS NewsHour economics correspondent Paul Solman and Harvard Business School professor Nancy Koehn discuss what happens when companies blur the lines between advertising and art and how that can attract audiences to actively choose to watch ads as a form of entertainment.
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Credits:
Producer/Editor- Gretchen Frazee
Camera/Lighting/Studio- Hauser Digital Teaching & Learning Studio at Harvard University
Graphics- Daniel Davis
Senior Editors- Julia Griffin and James Williams
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