Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
A visceral ad campaign takes on the opioids crisis | Making Sense of Ads
Posted
June 10, 2019
Views
4,419
Likes
83
Engagement
1.88%
June 10, 2019
4,419
83
1.88%
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3:06Now PlayingNot all ads are meant to entertain. A campaign from the advocacy group Truth aims to take on the opioids crisis through heart-wrenching videos that show the consequences of addiction. PBS NewsHour economics correspondent Paul Solman and Harvard Business School professor Nancy Koehn discuss whether these ads can be more effective than past public-awareness campaigns like the popular “Say No to Drugs” initiative.
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Credits:
Producer/Editor- Gretchen Frazee
Camera/Lighting/Studio- Hauser Digital Teaching & Learning Studio at Harvard University
Graphics- Daniel Davis
Senior Editors- Julia Griffin and James Williams
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