Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
How AllBirds’ ads are focusing on what Millennials value most | Making Sense of Ads
Posted
June 10, 2019
Views
6,191
Likes
68
Engagement
1.10%
June 10, 2019
6,191
68
1.10%
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2:56Now PlayingThe new popular shoe company AllBirds is making a major push for its flagship product, the Wool Runner. How are they doing it? By catering to Millennials ideals of sustainable sourcing. PBS NewsHour economics correspondent Paul Solman and Harvard Business School professor Nancy Koehn dig into what’s behind one of the company’s quirky ads.
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Credits:
Producer/Editor- Gretchen Frazee
Camera/Lighting/Studio- Hauser Digital Teaching & Learning Studio at Harvard University
Graphics- Daniel Davis
Senior Editors- Julia Griffin and James Williams
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