July 30, 2017
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15:04Now PlayingProcter and Gamble have a YouTube channel with just a few subscribers on it entitled “My black is beautiful’ which appears to be part of a marketing campaign with the purpose of selling hair care products to black women. Most of the videos on the channel relate to hair care directly or indirectly, but a few of the videos deal with social issues. More specifically, the issue of “the talk” that black parents allegedly have with their children that revolves around racial issues. A short video about this subject has gone semi-viral on the internet and it has caused a few reactions. I wanted to give my personal reaction.
First of all, the video that Procter and Gamble released was very dramatic. Over the top, tearjerker movie style. For me, it was not easy to relate to. “The talk” that was given in these commercials was about being treated badly by citizens and police in society due to being black. Some black folks may think this is true, but others do not. I dare to say that the majority of the black community does not have these types of talks with their children. The main talks that are given in the black community, if any, is about how to survive in the area in which one lives. Don’t answer the door for strangers. If you hear gunshots, lay prone on the ground immediately. When you get pulled over, have your hands on the steering wheel.
Issues of race were never brought up to me when I was a child. Everything I heard was about how to stay on the straight and narrow and to not wind up like family members who had fallen victim to the street lifestyle. I was raised with conservative principles even though most of my family are liberal. The ad from Procter and Gamble reads more like a targeted marketing campaign with the intention of grabbing the eyes of middle aged black women and also young black women who utilize social media. It was not some altruistic thing produced to set the tone for a revolution. It’s all about money and that’s all.
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Procter and Gamble - The Talk (Full Length)
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