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His side hustle almost failed. Here's what saved it

Posted

November 28, 2025

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When Daniel Haarburger’s dog Milo was recovering from surgery, the founder had a business breakthrough.

Woof, incorporated in 2019 with a focus on dog leashes, struggled to get off the ground amid pandemic pressures.

Haarburger’s decision to experiment with an innovative dog toy set the brand on an impressive growth track.

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His side hustle almost failed. Here's what saved it · Entrepreneur · Sentinel