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How Olivia Dunne, The World's Most-Followed College Athlete, Grew Her Massive Fanbase
Posted
September 26, 2023
Views
7,797
Likes
88
Comments
10
Engagement
1.26%
September 26, 2023
7,797
88
10
1.26%
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0:54Now PlayingOlivia Dunne is TikTok’s million-dollar tumbler. The all-American gymnast at Louisiana State University is the world’s most-followed college athlete. The New Jersey native has turned her 12 million followers into licensing gold thanks to deals with Motorola, AI assistant Caktus and clothing brands American Eagle and Vuori. “My audience can detect if something isn’t authentic,” Dunne tells Forbes. “My core values have to align with a brand.”Meanwhile her Livvy fund raises money for fellow female NCAA athletes from both fans and brands.
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