Our Changing Climate
@ourchangingclimate·549K subscribers·498 videos
REI: The Myth of Corporate Responsibility
Posted
January 17, 2020
Views
58,714
Likes
2,546
Comments
160
Engagement
4.61%
January 17, 2020
58,714
2,546
160
4.61%
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In this Our Changing Climate environmental video essay, I look at the corporate environmental and ethical actions of Recreation Equipment, Inc. (REI co-op) as well as their corporate responsibility structure in order to decide whether they are a co-op. REI co-op claims they are a member-based co-op, yet members have very little say in how the company is run. As such, the co-op name that REI co-op uses seems more like a marketing ploy than an actual business structure. In addition, this video looks at the environmental causes and plans put in place by REI co-op. While they are ambitious in their drive for "Corporate Responsibility", these methods seem to be in line with what their customers want to see, which ultimately means more sales and growth.
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Resources:
1. Protecting Our Public Lands (REI)
2. Climate Change & Our Environmental Impact (REI)
3. Corporate responsibilityIs conscious capitalism a sham? (Anand Giridharadas via Big Think)
4. Is Diversity Just a Marketing Strategy for Gear Brands? (Outside Online)
5. The State of Diversity in Environmental Organizations (Dorceta E. Taylor)
6. REI Operations & Adventures Greenhouse Gas Emissions (REI)
7. With Customers Focused on Sustainability, REI Will Expand Gear Rentals and an Online Resale Shop (Fortune)
8. How REI has managed to lead with its values and still turn a profit (Business Insider)
9. Patagonia's Unapologetically Political Strategy and the Massive Business It Has Built (Inc)
10. As the REI outdoor gear coop thrives, does it have members or merely shoppers? (Anchorage Daily News)
11. The Soul of a Corporation (NY Times)
12. With Millennials In Mind, Outdoor Retailer REI Doubles Down On Rentals And Used Gear Sales (Fortune)
13. Executive Compensation (REI)
14. Sustainable Entrepreneurship in the Apparel Industry The Case of Manomama (Plieth et al)
15. Opt to Act Plan (REI)
16. REI Coop announces record financial results, major expansion of rentals and used gear (REI)
17. Expecting Warm Embrace, REI Chief Is Harangued in Reddit Forum (NY . Times)
18. REI HistoryIt Started With An Ice Axe (REI)
19. As REI thrives, does it have members or merely shoppers? (Seattle Times)
20. REI Board of Elections Results for 2018 (REI Employees for Real Change)
#REI #OptOutside #CorporateResponsibility
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