Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
How Bud Light ads are fighting back against craft beer | Making Sense of Ads
Posted
June 10, 2019
Views
24,877
Likes
238
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June 10, 2019
24,877
238
0.96%
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3:02Now Playing“Dilly dilly” is a phrase popularized by Bud Light ads set in medieval times, but what is the company’s marketing campaign trying to accomplish? PBS NewsHour economics correspondent Paul Solman and Harvard Business School professor Nancy Koehn discuss how Bud Light is trying to push back against the rise of craft beer using subtle humor.
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