Amna Nawaz
@PBSNewsHour·5.3M subscribers·62.2K videos
Why grandpa’s nose helps Geico sell car insurance | Making Sense of Ads
Posted
June 10, 2019
Views
7,440
Likes
64
Engagement
0.86%
June 10, 2019
7,440
64
0.86%
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1:50Now PlayingWhat does car insurance have to do with grandpa’s nose? Geico and other insurance companies have turned to the outlandish to attract new customers. But does consumer behavior really justify the high number of insurance ads we see?. PBS NewsHour economics correspondent Paul Solman and Harvard Business School professor Nancy Koehn break down what’s behind one popular Geico ad in our Making Sense of Ads series.
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