Lesson 3: Hack Back Your External Triggers | Nir Eyal

Consider these two alerts: Your phone dinging because your favorite gaming app just updated and then pinging to tell you your workout starts in 10 minutes. What’s the difference? Author Nir Eyal argues one is a negative trigger that moves you toward distraction while the second is a positive trigger that moves you toward traction.

In this video lesson, Eyal explains Step 3 of his process for becoming “indistractable”: the value of cutting back on external triggers that aren’t serving you in favor of ones that do, while also giving clear signs to others when you need to focus.

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About Nir Eyal:

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.