October 27, 2025
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4:26Now PlayingWe’ve all seen the movies in which two pals make a pact. To get married if they’re both single at a certain age. To exact revenge. To win a local competition. So many tales are woven around the making and keeping of promises to accomplish goals, large and small.
But according to author Nir Eyal, when it comes to motivation, pacts can also be effective tools for maintaining focus in the workplace. In this video lesson, he discusses Step 4 of his process for becoming “indistractable”: using precommitments to prevent unwanted behaviors and hold yourself accountable.
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About Nir Eyal:
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
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