Bloomberg News
@Bloomberg-News·2.8M subscribers·40.1K videos
Young Female Leader Breaks Stereotypes in Thailand's Auto Industry
Posted
August 27, 2021
Views
796
Likes
12
Comments
1
Engagement
August 27, 2021
796
12
1
1.63%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
You’re on August 27, 2021. Earlier episodes are to the left, later ones to the right — the row keeps loading as you go. Click any card to open it.
Aug 27, 20213:43Now PlayingJittirat Tantasirin is breaking barriers in Thailand's traditionally male-dominated auto industry. She is the CEO of two Mercedes-Benz dealers. When Covid-19 took hold, she saw a chance to for change. A ‘Digital Smart Space’ was set up, including a contactless assistant called ATTA Bot. “If you come in the showroom, you can meet our robot reception,” said Jittirat. “It will follow you to through the showroom, like everywhere you go.”
According to the latest global gender gap report by World Economic Forum, Thailand places in the middle – ranking 79 out of 156 countries.
While it fares better than many regional neighbors, Jittarat says more still needs to be done in Thailand to support women in the workplace. She’s been challenging gender stereotypes, putting more women in charge.
Last year, Jittirat won a UN Women’s award. She said she wanted to create an environment where all staff feel safe and empowered. "I feel that sexual harassment is the topic that we should be able to speak openly on the table," she said.
Subscribe to our YouTube channel
Subscribe to our newest channel Quicktake Explained
Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world.
To watch complete coverage on Bloomberg Quicktake 24/7, visit or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app.
Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake
Connect with us on…
Breaking News on YouTube
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
