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Tanishq withdraws commercial after backlash; What is the controversial AD? | The Big Story
Posted
October 13, 2020
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October 13, 2020
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18:31Now PlayingOn The Big Story, the latest commercial by Tanishq received a lot of backlashes following which a certain sector of the netizens alleging that the commercial which in fact portrays a Hindu daughter in law in a Muslim family and it is promoting 'love jihad'. Trolls have now boycotted the jewellery brand. Celebrities like Harsh Goenka and Shobha De expressed as to why the advertisement, which gave out the message of harmony to be pulled down. Many are citing 'love jihad' and some are saying one should promote harmony and such advertisements are a way to do it. The advertisement portrays a Hindu pregnant woman amid a celebration at her home, her mother in law enters and comforts the daughter in law. It is a baby shower celebration that is going on. The advertisement has now been taken down due to trolls and controversies.
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