Don't Settle For A Life Without Meaning! Dr. Alise Cortez

Let’s be honest—life without meaning is basically just an endless loop of emails, laundry, and wondering what the hell you walked into the kitchen for. Studies (and real life) show that **meaning is the secret sauce** to a happy, thriving, non-zombie existence. It fires up our passion, fuels our motivation, and keeps us from going full Nicolas Cage when life goes sideways.

Take it from me: during my divorce, my personal life was a dumpster fire. But my work? That gave me purpose. It was the emotional life raft that kept me from drowning in a sea of wine and sad playlists.

And let’s talk parenting—because nothing screams *“joyful living”* like stepping on a LEGO barefoot while refereeing a sibling deathmatch. Sure, happiness takes a nosedive during the chaos of raising small humans, but the *meaning* in parenting can (mostly) make up for the soul-sucking exhaustion.

So what the hell is **meaning** anyway? And why should you care?

Glad you asked.

In this episode, we unpack:

- What “meaning” actually is (hint: it’s not just a Hallmark cliché)

- The **3 sources of meaning** that will actually light you up

- How meaning jacks up your motivation—in a good way

- Why companies that lead with purpose tend to make way more money (seriously)

- What I tell CEOs still clinging to the fear-based, chest-thumping caveman model of leadership

- What makes someone an *inspirational* leader instead of just a micromanaging blowhard

- And how to inject more meaning into your own life before your soul turns to dust

Listen in. Find your meaning. And maybe stop screaming into the void.

About My Amazing Guest, Dr. Alise Cortez:

Dr. Alise Cortez is the chief purpose officer at Alise Cortez and Associates, a management consulting firm specializing in the activation of meaning and purpose. She is also an inspirational speaker, social scientist, author, and host of the Working on Purpose radio show. She is the author of several books including

· Purpose Ignited: How Inspiring Leaders Unleash Passion and Elevate Cause (2020)

· The Great Revitalization: How Activating Meaning and Purpose Can Radically Enliven Your Business (2023)

Having developed her expertise within the human capital / organizational excellence industry over the last 25 years, she is focused on helping companies, leaders, and individuals across the globe to live with “gusto” and make the most of their one, precious life. Today Dr. Cortez is focused on enabling organizations to lead from purpose and create cultures that inspire impassioned performance, meaningful engagement and fulfillment. For individuals, Dr. Cortez facilitates an online global community and various retreats to enable people hungry for a more meaningful and purposeful life to create it for themselves.

For more information about Dr. Alise:

Email: alise@alisecortez.com (mailto:alise@alisecortez.com)

Websitewww.alisecortez.com ()

Phone: 214-597-6463

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