Thegrio Politics
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Major Brands Fail To Fairly Compensate Black Influencers
Posted
December 8, 2021
Views
1,803
Likes
105
Comments
11
Engagement
6.43%
December 8, 2021
1,803
105
11
6.43%
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Dec 8, 20219:14Now PlayingThe world of social media offers insight from influencers in just about every aspect of life.
Influencer marketing has become an industry that’s projected to rake in $13.8 billion this year. But much like many other industries, Black influencers have not been paid their fair share.
According to a new study by the MSL Group and the Influencer League, white social media influencers earn 35% more than Black influencers on average.
While influencer marketing is a relatively new terrain, the same old socioeconomic inequalities have once again led to lower wages for Black workers.
Dana Williams-Johnson, professor of social media and marketing at Howard University, joins Charles Blow on “Prime” to discuss.
All this and more on “Prime.”
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#SocialMedia #BlackInfluencers #CharlesBlow
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