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Social Media Is The New Way To Discover Music And Artists
Posted
January 12, 2022
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16
January 12, 2022
16
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1:08Now PlayingThe radio was once one way to spread new music, but Gen Z has discovered that social media is the new way. Check out the video to learn more!
Welcome back to Bold TV with Alyssa Flores. Be sure to like, comment, and subscribe to Bold TV for all things Bold.
Spotify's Culture Next 2021 report explains how Olivia Rodrigo's fan base grew. 34 percent discovered her music on social media, 12 percent through a friend's recommendation, 11 percent through an app, and 6 percent through the radio.
Social media also has an impact on musicians' songwriting. A 16-year-old hyper pop-style musician named Glaive said, “growing up on the internet and seeing social media has influenced my music a lot. Up to this day, you could see a phrase on something on social media and be like, oh, that'd be cool to put in a song.’”
Not only is Gen Z getting inspired musically by artists from social media, but they're also driving inspiration within artists.
What are your thoughts on the new way to find music? How do you find your music? Let us know your thoughts in the comments.
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