Drea Knows Best's Million-Dollar Secrets For Landing Brand Partnerships
September 28, 2023
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22:50Now PlayingDrea Knows Best's Million-Dollar Secrets For Landing Brand Partnerships
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as posted by the channelDrea Okeke, a former engineer, has gone from calculations to comedy, collecting six million TikTok followers with her street interviews and wild characters like the passive aggressive Nigerian mother “Momma D.” Okeke has collaborated with companies such as Nissan, Google, Coca-Cola, 7-Eleven, Disney, Netflix, McDonald’s, and TikTok. Away from skits, the Nigerian-American teaches people how to build digital communities with her education company, Next Level Influence.
Creators. Influencers. Streamers. Vloggers. Whatever you call them, these powerful social media personalities are calling the shots in entertainment and advertising.
This year, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. That's up more than 20% from 2022's $570 million score. To rank the world's Top Creators, Forbes crunched data on the earnings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential.
The result: The fifty people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, and taste.
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