The Changing World | Sir Martin Sorrell | Oxford Union

Sir Martin Sorrell talks about the changing world, the advancement in new technologies and the shifting of the world's economy.

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Sir Martin Sorrell begins by addressing the subject of America's world influence. He then proceeds to talk about the significant overcapacity in most industries touching on the change in capacity in the American and Chinese automotive markets. Topics like disintermediation, the web dis-intermediates legacy companies including advertising agencies, publishers and newspapers.

Changes include how the retail industry is putting pressure on the manufacturers; procurement and finance are becoming more powerful in companies, particular post laymen.

As companies become more globalised there are big changes in global structures and local structures. Corporate social responsibility (CSR) is important for sustainability for any business as its vital to keep the consumer happy, he uses the oil industry as an example of this. Finally he concludes by saying planning, creative execution and implementation is critical.

Filmed on 22nd October 2012

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ABOUT SIR MARTIN SORRELL:

Sir Martin Sorrell became CEO of WPP in 1986, which has since grown to be the world's largest advertising and marketing services group. He is an adviser for various international business schools, including Harvard and the London School of Business. His public recognition has earned him a number of awards, including a knighthood in January 2000

ABOUT THE OXFORD UNION SOCIETY:

The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.