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The Digital Market | Sir Martin Sorrell | Oxford Union
Posted
November 29, 2012
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November 29, 2012
2,811
22
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7:13Now PlayingSir Martin Sorrell talks about the current state of the digital and mobile markets.
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Sir Martin Sorrell talks about the statistics of mobile subscribers and the digital markets in Vietnam, China, India, Russia, Brazil and Columbia. He says the PC has never played a role in those markets as they have in the UK, US France Germany.
The Growth in smartphones has sparked a lot of interest in mobile advertising as the popularity of mobile media consumption has increased.
Filmed on 22nd October 2012
Sir Martin Sorrell's full address on 'The Changing World'
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ABOUT SIR MARTIN SORRELL:
Sir Martin Sorrell became CEO of WPP in 1986, which has since grown to be the world's largest advertising and marketing services group. He is an adviser for various international business schools, including Harvard and the London School of Business. His public recognition has earned him a number of awards, including a knighthood in January 2000
ABOUT THE OXFORD UNION SOCIETY:
The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
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