How To Use LinkedIn Successfully 🙌

LinkedIn is all about connections and building relationships. But how can you take advantage of all that LinkedIn has to offer?

In 2021, LinkedIn is on the forefront of networking, especially with a majority of us working from home.

In this interview, host Philip Michael sits down with Alyssa Merwin, Vice President of Sales Solutions at LinkedIn, to talk the do’s and don’ts of how to successfully navigate the business networking/social media platform.

From Merwin, here are a few LinkedIn profile tips when first starting out.

1. Professional Headshot - 9 times out of 10 people respond to a profile with a profile picture.

2. Audience Awareness - from small business marketing to business development, make sure you completely understand who you’re creating content for on the platform.

3. Build Out Your Profile - have your audience awareness extend to all parts of your profile when creating it.

Merwin also gives us a few key LinkedIn tips of what you must remember when engaging with others on the platform.

1. Cold Outreach - having no context when reaching out to someone means they are less likely to respond to you.

2. Generic Outreach - reaching out with a message that isn’t personalized or relevant is one of the biggest issues on the platform right now and creates a bad experience for everyone.

For both of these, make sure to interact on the posts from the person you want to connect with. Like and comment on their posts and build the relationship from there.

Trust is critical in building business relationships, be it in person or virtual, and Merwin gives you all of the tips you need to build that trust virtually over LinkedIn.

Be sure to like this video, and let us know what you think in the comments below!

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