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New Nokia 6310 Brick Phone: More Companies Selling Nostalgia
Posted
November 18, 2021
Views
37
Likes
4
Engagement
10.81%
November 18, 2021
37
4
10.81%
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1:17Now PlayingNostalgic items are more popular than ever! Check out the video to find out why!
Welcome back to Bold TV with Julia Findley. Be sure to like, comment, and subscribe to Bold TV for all things Bold.
Snack companies are bringing back discontinued snacks. Clothing trends like low-rise jeans are making a comeback. Nokia recently announced they are releasing their 2001 Nokia phone with a modern touch. The Nokia 6310 is a remodel of their classic brick phone. Why are companies selling us nostalgia?
People love to feel young again and having the chance to buy childhood favorites allows people to reflect on simpler times. Younger generations also love getting to experience things that their parents and older generations have experienced. They get to experience for themselves what the hype was all about.
Nokia is cashing in on the idea of selling nostalgia and joining brands like Polaroid, Doritos, and Dunkaroos to bring back these memories to the marketplace. Social media platforms like TikTok and Instagram increase the hype around these products.
Do you think that selling nostalgia is a good business plan? Let us know in the comments below!
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